My name is Birdie Sam, I am a queer Tlingit Indigenous media creator.
My content creation started when I began creating and donating masks at the beginning of the pandemic in 2020. I gathered my social media marketing skills while building an online mask shop. Since transitioning to more of a content creator role, I have closed the mask shop and have been designing fun merch.
Since the summer of 2021, I have been creating media content to advocate for Climate Action and Amplify Indigenous issues. I spent three years learning about the world of journalism with Popular.Info, and now I am teaming up with a range of Native, Climate and news groups to amplify topics important to me.
Email: Contact@showme-yourmask.com
“These and many other companies are actively ruining the environment with their data center expansion, as well as the economy,” said Roberta Sam, a member of Climate Defiance and the first of three disrupters during panel discussions on Monday.
-Seattle Times
Social media content creator Birdie Sam, who is Eagle Killer Whale clan from Tlingit Nation, has a large following on TikTok. They are using the hashtag #teamorca on their social media and merchandise.
"It's bringing together a lot of portions of the internet that typically have a lot of things to argue about when it comes to capitalism," said Sam.
-CBC
“Doom really only benefits the oil companies at the end of the day,” Sam said. “We have to really root our work from radical hope.”
Their personal brand of advocacy includes sharing and discussing climate headlines, calling out fossil fuel executives by name, and rallying their followers with the hashtag #teamorca, an approach that has helped them grow their audience to over 340,000 on TikTok.
Searching that database last year, Roberta “Birdie” Sam, a member of Tlingit & Haida, was able to confirm that her grandmother had been at a boarding school in Alaska.
-AP news
Birdie Sam, a Tlingit woman with the popular social media platform ‘ ShowMe_YourMask’, posted a video to her Instagram account last week showing her stunned reaction to the tool, and the confirmation that her late grandmother had attended Wrangell Institute in Wrangell, Alaska.
-Native News Online
Alaska Native relatives and allies, seated around a circle in an all-day ceremony on March 9, donned regalia, prayed, sang songs, shared stories, and danced in honor of their ancestors who never came home.
-Native News Online
TikTok has indeed supercharged creators' ability to effect change, says Birdie Sam , an Indigenous and biracial creator with 340,000+ followers. Sam participated in the CP2 campaign and has spoken out against fossil fuel expansions like the Willow project and pipelines in Minnesota. “I feel like I’m finally doing something for my tribe in ways I would not be able to do before,” Sam says. “I have political power I never thought I’d be able to wield. And I don’t say that lightly.”
-One5c
Birdie Sam, otherwise known as @Showme_Yourmask on TikTok, is a T’lingit two-spirit creator who focuses on educating to arm regular people with knowledge and activism tactics in order to “bully the rich” in an effort to combat the hold the fossil fuel industries have on the world.
-Penn Center for Science,
Sustainability, and the Media
A quick google reveals these new stickers are made by a Washington-based indigenous mask maker whose business goes by “Show Me Your Mask.”
This blog post’s video (and accompanying article) and the sticker creator’s many TikToks on how oil executives are responsible for these egregious gas price increases should shed some light on the impetus behind this sticker’s creation.







